Content Marketing Manager

Boston, Massachusetts, United States | Full-time | Fully remote

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Location: Boston, MA or Remote

Type: Full-time employee

Compensation: $56,925 - $81,075

 

What You’ll Do

Primary Care Progress (PCP) is looking for an experienced digital marketer to design and disseminate creative, thought provoking, and engaging content. This individual (him/her/they) will oversee PCP’s social media and supporting digital initiatives in an effort to raise our profile nationally and drive meaningful engagement with our target audiences. This person will also support PCP’s thought leadership and case building efforts creatively as a storyteller and tactically as a project manager. Additionally, this role will support in the design and development of creative assets needed to sustain PCP’s nationwide, and increasingly virtual, suite of programs for healthcare professionals and students. 

 

Reporting to the Associate Director of Marketing and Communications, the key responsibilities for this individual are as follows:

  • Be a contributor and collaborator in PCP’s Thought Leadership and Case-Building activities, including researching and organizing submissions for placement in external publications and promotion of published content 
  • Create a content calendar and a collection of stories to creatively amplify on PCP channels, sourced from people in the PCP Network and wider media and healthcare landscape, that demonstrate how a relationships-first approach can be powerful for navigating the challenging but urgent issues impacting healthcare institutions, leaders, and teams
  • Juggle a variety of priorities and deadlines with minimal supervision, including partnering with PCP staff and national partners to support the reach and impact of PCP Programs
  • Support the writing, editing, and posting of engaging social, web, and email content 
  • Build and maintain PCP’s social media presence on Facebook, LinkedIn, Twitter, and YouTube by promoting content, monitoring and increasing engagement, gathering data, and analyzing performance
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Co-manage portfolio of creative materials and assets for PCP Programs and initiatives
  • Suggest and implement new features to develop and raise brand awareness
  • Willingness to travel for several business and/or team-oriented events each year (travel costs covered by PCP)
  • Other duties as assigned by the Associate Director and/or PCP leadership team

 

What You’re Good At

Most importantly, we’re looking for someone who is a highly collaborative, transparent, and an empathetic teammate. You’re able to bring a creative and analytical mindset to the decision-making process. At the same time, this person has experience being a critical thinker, proactive in taking on responsibility or helping others, and flexible as priorities or strategy may shift throughout the year. You’re able to communicate clearly and confidently with your team, and have a customer-service oriented approach to collaborating with all stakeholders.

 

Your Experience, Skills, and Qualifications

  • 5+ years of demonstrated experience in social media and digital marketing
  • 3+ years of demonstrated experience in identifying target audiences and creating social media and digital campaigns that engage, inform, and motivate (on Facebook, Twitter, LinkedIn, Google, etc.)
  • 2+ years of demonstrated experience leading the creative direction, production, and implementation of creative assets including website content, multimedia, email text, and blog posts
  • Proven experience interpreting social media/digital data, using these insights to tell stories, and shape future content and channel strategies
  • Required proficiency in content management using Content Management Systems (e.g. WordPress); Canva and Adobe Creative Suite; Google Workspace and Microsoft Office; Google Analytics, Google AdWords, and SEO
  • Excellent copywriting skills and graphic design capabilities
  • Ability to work independently in a self-directed manner and in collaboration with others
  • Action-oriented and adaptable problem-solver with the ability to exercise professional judgment and take initiative to find solutions to problems as they arise
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

About PCP

Primary Care Progress (PCP): Activating Relational Potential. We are a national non-profit organization passionately committed to activating the potential in the relationships between the people at the heart of healthcare. Our program offerings are built on a framework called Relational Leadership (RL) — the art and application of re-energizing and empowering human connection. We know this is the most primary practice for catalyzing significant and sustainable change in the individual, the team, and the overall healthcare system.

 

Our Values

Trust, Integrity, and an Eagerness to Learn 

We engage really smart people, invest in them, and trust them to do their best.

 

Commitment to the Team and the Mission

We believe in the strength of diverse, engaged teams, working collaboratively to achieve great things.

 

Equity and Inclusion

We’re fearless advocates for health equity and access, championing a system of care that welcomes and respects all.



Primary Care Progress provides equal opportunity in employment for all qualified persons and prohibits discrimination in employment on the basis of race, color, religion, creed, sex, sexual orientation, gender (including pregnancy), gender identity, national origin, citizenship, ancestry, family status, age, veteran status, disability unrelated to job requirements, genetic information, military service, or other protected status. All personnel actions, including but not limited to those relating to hiring, job assignment, performance assessment, promotion, compensation, benefits, layoff and termination, are based on the principle of equal employment opportunity.